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and marketing to tell a good story The most appropriate story is the product and marketing together from jordan shoes the outset, rather than later coined another jordan shoes story entirely, because consumers have always been the story with this shortcut to become familiar brands. ZHAO Zheng Hummer regarded as a failure of GM's best product, the original product development designed to emphasize the strength and wild indulgence, but in .the marketing, advertising side, he was shaping into a Zen practice and spiritual exploration of the story. Clearly, GM is hoping to correct the front post marketing problems brought on product development. Although advertising has played a very good effect, but still can not reverse the Hummer car sales decline. This shows that the marketing and product development and design remained the disjointed state, genera. Britainsro adstarts , advertising and marketing belonging to the company's CEO in strategic activities, and the company's product decisions, but by a relatively low-level product manager to develop, which has caused a Air Jordan 11 marketing ad tells the story of the brand, associated with the corporate strategy, product manager for the product, but according to their own experience and preferences tells another story. In the I.nternet era, marketing has become more difficult, more difficult to touch the consumer, consumers are more likely to evade your information, in terms of the brand, so that products can be self-marketing, has become the biggest opportunities. Let products and marketing to sing the same song Since the marketing of the new model, is to develop truly innovative products and a story, direct integration of the marketing function in it.